Image is Nothing


Back in the 90s, Sprite ran a marketing campaign with a basketball player named Grant Hill, who played for the Detroit Pistons. The ads embraced grungy visuals: inner-city basketball court, chain basketball hoop, chain-link fence, chain garbage can. The grit and lack of polish were supposed to serve as a stark contrast to the slick and polished ads Michael Jordan was putting out for Gatorade. Disregarding the fact that Hill was selling a beverage laden with high-fructose corn syrup, and thus probably not the best thing to quench your thirst, or lead to athletic accomplishment, the ads were catchy. 

The most well known "Grant Hill Sprite" ad was from 1995. Here's a link for you viewing pleasure (you're welcome). The ad first shows Hill beautifully dunking a basketball, while a fan watches from the side. Then Hill drinks Sprite after the dunk. "Grant Hill drinks Sprite," thinks the young man. He too proceeds to drink Sprite, after which the fan attempts the same dunk. He jumps, he soars, he hangs... and he hits the rim and takes a hard fall! The tag for the spot was "Image is nothing. Thirst is everything. Obey your thirst." It was catchy. It never got me to drink Sprite though. 

I like that first part, though. It's true. Image really is nothing. Then why do we expend so much life-energy to attain a certain image, protect that image, project that image? We strive to become this elusive image in place of who we really are. Though created in the image of the living God, since the fall, we let the world inscribe its image on us. Instead of being transformed into God's image, we conform to the world's image. 

Join us tomorrow as we conclude our series in Galatians by looking at chapter 6, and meditating on how gazing at God's image in Jesus Christ leads to redeeming and repairing our self-image.